“You talked about that three of the highest six substances in Honey Nut Cheerios are sugar, brown sugar and honey,” Mike Siemienas, a spokesman for the corporate, wrote in a press release. “What you didn’t point out is that the primary ingredient is oats. To be so singularly centered on one ingredient — sugar — is irresponsible and doesn’t assist customers have a look at the overall diet supplied.”
Honey Nut Cheerios debuted in 1979. The cereal’s forebear, Cheerios, initially known as Cheerioats, was born in 1941 and has a extra favorable diet profile. The plain model is low in sugar, “and also you’re getting some oat fiber that may assist decrease your ldl cholesterol modestly,” stated Bonnie Liebman, director of diet on the Middle for Science within the Public Curiosity.
Sadly, that makes the distinction with its spinoffs tough. These embody way more sugary choices like Pumpkin Spice Cheerios and Apple Cinnamon Cheerios. The latest providing, Chocolate Peanut Butter Cheerios, has what seems to be like sugar flakes on it, however it really has a decrease sugar content material than Honey Nut Cheerios.
“The corporate has capitalized on the nice title of the unique,” Ms. Liebman stated. “We’ve been saying for years that Honey Nut Cheerios has extra sugar than honey and extra salt than nuts, in reality it’s bought no nuts in any respect, it’s simply bought almond taste.”
The middle has quarreled with Normal Mills earlier than. It sued the corporate over well being claims made about one other Cheerios offshoot, Cheerios Protein.
Normal Mills refers to cereals like Honey Nut Cheerios as “presweetened” — placing the sugar, brown sugar and honey into your cereal so that you don’t should. Again in 2009, the corporate made information by asserting an initiative had already been underway to drop the sugar determine into single digits in such cereals marketed to youngsters. Within the final decade or so, Honey Nut Cheerios has fallen to 9 grams of sugars per serving, from 11. Or so it appears.
I undertook a assessment of extremely delicate company paperwork. And by that, I imply I checked out photos of previous cereal bins on eBay, as a result of apparently there’s a marketplace for classic, flattened cereal bins. I discovered a field from 2003 that confirmed the serving dimension of Honey Nut Cheerios to be one cup, weighing 30 grams and having 11 grams of sugars. Immediately, a serving is three-quarters of a cup, and simply 28 grams, with 9 grams of sugars.